TrueTalent Management is an influencer and talent agency for brands that want to work with authentic creators in the German-speaking market. We represent creators in fitness, lifestyle, fashion, beauty, health, and food and guide every collaboration from the first inquiry to the final invoice. For international brands looking to grow in Germany, Austria, and Switzerland, that means the right talents, clear terms, and one dedicated point of contact, without coordinating with each creator individually. You can book a single creator or several at once, and we handle everything.
What we handle for you as your influencer agency
Talent selection: We propose creators whose community, topics, and style fit your product, rather than looking at reach alone. Negotiation and contract: We put fee, formats, deadlines, usage rights, exclusivity, and ad disclosure in writing. Briefing and coordination: We translate your briefing into the creator’s language, review drafts, and keep an eye on deadlines. Invoicing: You receive one invoice and don’t have to deal with individual payments.
Your partner for the German-speaking market
German-speaking creators let you reach audiences in Germany, Austria, and Switzerland in their own language, through people they already follow and trust. We represent German-speaking creators and act as your single point of contact for the DACH market: we suggest the right talents, handle contracts, briefings, and ad disclosure, and send you one invoice, even if you book several creators at once. Our guides on influencer marketing in Germany and influencer advertising rules in Germany help you prepare.
Collaboration formats
We run collaborations on Instagram, TikTok, and YouTube: Reels, Stories, feed posts, TikTok videos, and integrations in longer videos. On top of that, there are brand ambassador programs spanning several months, content for your own channels and ads (usage rights by agreement), giveaways, as well as events and product launches with creators.
Industries our talents call home
Our creators come mainly from fitness and sports, nutrition and food, lifestyle, fashion, beauty, and health. That makes them a particularly good fit for sportswear, supplements and nutrition, cosmetics and personal care, fashion, health, and everyday lifestyle products.
Why brands work with TrueTalent
We know our talents personally and know which topics suit them. The result is content that doesn’t sound like advertising, but like a recommendation. We work transparently: terms, deliverables, and usage rights are set before launch, so you always know where you stand. Many of our collaborations continue for months because brand and creator are a genuine match.
How a collaboration works
Send us your goal, timeframe, formats, and budget range. We’ll get back to you with suitable talents and a quote. Then we set out terms and usage rights in the contract, coordinate briefing and deadlines, support the execution, and, if you wish, send you the results of the posts.
By industry and platform
Fitness · Health · Beauty & Fashion · TikTok · Instagram · Q4: Black Friday & Christmas
Further reading
Influencer marketing in Germany · German influencer rates · Talent management vs. booking creators directly · Influencer advertising rules in Germany · TikTok vs Instagram in Germany · Black Friday influencer marketing in Germany
By industry and platform
Influencers for Black Friday & Christmas · Fitness Influencer Agency · Health Influencer Agency · Beauty & Fashion Influencer Agency · TikTok Influencer Agency · Instagram Influencer Agency
FAQ
What does an influencer agency do for brands?
It finds the right creators, negotiates fees and usage rights, puts everything in a contract, coordinates briefings and content, and handles invoicing. At TrueTalent, you have one dedicated point of contact for all of it.
How much does an influencer collaboration cost?
That depends on format, scope, usage rights, exclusivity, and duration. You’ll receive a concrete quote from us before launch. Learn more in our guide to German influencer rates.
Which creators does TrueTalent work with?
With German-speaking creators in fitness, lifestyle, fashion, beauty, health, and food. You’ll find all profiles on our Talents page.
Which platforms do you run campaigns on?
Instagram, TikTok, and YouTube, plus content for your own channels and ads when the corresponding usage rights have been agreed.
Do you handle contracts and invoicing?
Yes. Contract, briefing, content approval, ad disclosure, and invoicing all run through us.
How quickly can a campaign launch?
That depends on the format and on creator availability. The earlier you reach out, the more choice you have, especially ahead of Black Friday and Christmas.