TrueTalent Management is a talent agency with a focus on fitness. We represent creators who credibly show training, nutrition, and a healthy everyday life, and connect them with brands that want to reach exactly this community.
Why fitness creators work for your brand
Fitness content isn’t consumed in passing. People follow a creator because they’re looking for workout ideas, recipes, and motivation, and they often try recommendations right away. A product that is genuinely used in training or in the kitchen therefore has more impact than any traditional ad.
Which brands it suits
Our fitness talents are a great fit for sportswear and footwear, supplements and sports nutrition, healthy foods and drinks, fitness apps and gyms, wearables, and sports-related personal care. Product and creator need to match, which is why we only suggest talents who genuinely live the topic.
Formats that work in fitness
Workout Reels with the product in action, what-I-eat-in-a-day videos, before-and-after routines over several weeks, Story series with discount codes, community challenges, and long-term brand ambassador programs. For nutrition and supplements, we make sure that claims about effects and health are worded in a legally permissible way.
How we work with you
Tell us your product, goal, timeframe, and budget range. We propose suitable talents, negotiate fees and usage rights, put everything in a contract, coordinate briefing and content, and handle invoicing.
