The fourth quarter is the highest-revenue season of the year and the most sought-after time for creators. If you’re still planning collaborations for Black Friday, Cyber Monday, and Christmas, now is the time to book. We put together the right creators for you, individually or as a group, and manage the entire campaign.
Key Q4 2026 dates
Black Friday falls on Friday, November 27, 2026, and Cyber Monday on November 30. Advent begins on November 29, after which Christmas moves into focus, with final shipping deadlines in mid to late December. Plan your content so promotions run well before the moment of purchase, which often means as early as the week before Black Friday.
Why book now
Many brands want to work with creators at the same time in Q4, so the most popular dates fill up quickly. If you reach out early, you get the creators and dates you want, plus enough time for briefing, product shipping, and content approval.
Formats that sell in Q4
Discount codes with countdowns in Stories, gift ideas and gift guides, unboxings, Advent calendar giveaways, get-ready-for-Christmas videos, last-minute gift tips, and Reels featuring Black Friday deals. With several creators at once, you reach many different communities in a short time.
We handle everything
Tell us your product, promotion, and timeframe. We propose suitable creators, take care of contract, briefing, scheduling, ad disclosure, and invoicing, and keep the tight Q4 deadlines in view. You have one point of contact and one invoice, even when several creators are involved.
